21 SepLet it Reek

What if I told you that your favorite perfumes and scented products might actually repel potential sex partners?

All of the smell – goody products that you load on every morning only wash away or cover up your natural odor that attracts the opposite sex.

Pheromones are a chemical substance that is produced by all mammals. They have one purpose: to serve as a stimulus to other individuals of the same species. They are considered our natural attraction system to perpetuate the human race. When researchers talk about the “menstrual synchrony” of female friends, or perfume ads tout the animal “essence” injected into Musk perfumes to attract the opposite sex, pheromones are what they’re talking about.

In human studies by the Athena Institute for Women’s Wellness Research, it was found that when placebos were used against pheromones, “there was a tendency for the pheromone users to experience an increase in petting, affection, kissing, and the number of informal dates pursued.”

According to Athena, male pheromones (androstenol/androstenone) from sweat have direct impact on female menstrual cycles and ovulation. And it also works the other way around. “Female pheromones influence the male perception of females and may induce hormonal changes.” Meaning, that the more pheromone that men are exposed to, the more likely they will be attracted to that specific female.

To illustrate this point ABC News conducted it’s own informal test. They placed sets of identical twins (with as many variables controlled as possible) at a popular New York City bar. One member was given an unscented pheromone spray and the other plain witch hazel. The subjects were told, “not to make the first move.” The sister wearing the pheromones was approached by 30 men compared to the non-pheromone sister who was only approached by 11.

Even the esteemed American Medical Association’s “Psychiatric Annals” journal has confirmed the power of these sex attractants.

Clinical Sexologist Dr. Patty Fawver says the issue is more complex, “Attempting to cover up our natural scent is simply a reflection of our larger dissatisfaction with our bodies. Most women use these products in excess because subconsciously they feel uncomfortable with the way they smell. When women can develop an acceptance and even an appreciation of the realities of their natural body odor it can become an important part of accepting the whole self.”

So the next time your dousing yourself in Chanel or suds-ing up with the latest Bath and Bodyworks scent, think about what you might really be covering up.

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